What is you point of difference? What makes your guest want to return?

What is you point of difference? What makes your guest want to return?

We had the privilege of staying in a private villa over Easter... Which according to google is 5 star accommodation - The Bed Linen was terrible, it was like sleeping in plastic, we couldn't sleep.. .
We all said.. we would never go back... I get that we are probably fussy - but being 5 star.. I would expect quality Linens on the bed. .

I could spend the night in a cheap motel in town and get the same bed Linen... What is you point of difference? What makes your guest want to return?
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